Netflix, the streaming behemoth famed for its massive library of movies and TV episodes, is expanding into the snack industry with its own brand of popcorn. Starting today, fans can enhance their binge-watching experience with “Netflix Now Popping” popcorn, which comes in two different flavors.

Popcorn Flavors and Pricing

Netflix has collaborated with Popcorn Indiana to create two enticing flavors:

• Cult Classic Cheddar Kettle Corn: Perfect for cheese lovers, this flavor combines the savory taste of cheddar with the sweetness of kettle corn.
• Swoonworthy Cinnamon Kettle Corn: Ideal for those with a sweet tooth, this flavor offers a delightful blend of cinnamon and kettle corn.

Each bag of Netflix Now Popping popcorn is priced at $4.50, which is more than half the cost of Netflix’s cheapest monthly subscription plan.

Strategic Expansion

Netflix’s move into the snack market is part of a larger drive to diversify beyond streaming. Earlier this year, Netflix announced intentions to establish physical “Netflix Houses” in 2025. These venues are expected to provide immersive experiences based on popular Netflix series and films. Netflix also created a pop-up restaurant in Los Angeles called “Netflix Bites,” which serves dishes from its own programs.

Timing and Marketing

The introduction of Netflix Now Making popcorn is timed to match with Netflix’s summer roster of new series and movies. This features the highly anticipated final season of “Vikings: Valhalla,” the new season of “Too Hot to Handle,” and Eddie Murphy’s return to “Beverly Hills Cop: Axel F.” By providing a themed snack, Netflix hopes to improve the viewing experience and create a more immersive environment for its users.

Industrial Trends

Netflix isn’t the first entertainment company to join the popcorn market. In 2021, AMC Theatres started selling their own microwave popcorn. Special popcorn buckets were also used in major film releases such as “Dune: Part Two” and the impending “Deadpool & Wolverine”. Netflix has also collaborated with Ben & Jerry’s on the “Netflix & Chilll’d” ice cream and launched a Witcher-themed popcorn dish.

Conclusion

Netflix’s introduction of the “Now Popping” popcorn line represents an exciting expansion of the brand into the snack market. By giving these distinct flavors, Netflix hopes to improve its users’ viewing experiences while also continuing to innovate in the entertainment industry. As Netflix expands its services, fans can expect more unique ways to interact with their favorite series and movies.

Stay tuned for more information about Netflix’s latest endeavors and new content releases.

Source: TOI

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