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The Thar 5-door: Mahindra’s Highly-Anticipated SUV Named Thar Roxx

The Thar 5-door: Mahindra's Highly-Anticipated SUV Named Thar Roxx

The Thar 5-door: Mahindra’s Highly-Anticipated SUV Named Thar Roxx

Mahindra & Mahindra Ltd. is all set to launch its latest SUV, the Thar Roxx, on August 15. This much-anticipated 5-door variant of the popular Thar will introduce new levels of sophistication, performance, and advanced features, marking a significant milestone for Mahindra. The launch, timed with India’s Independence Day, adds to the excitement and significance of this new model.

Mahindra Thar Legacy

The Mahindra Thar has long been a symbol of rugged reliability and off-road prowess. Since its inception, it has evolved significantly, blending traditional robustness with modern features. The Thar Roxx represents the next step in this evolution, offering a refined driving experience without compromising on the adventurous spirit that has made the Thar iconic.

Exterior Design

The Thar Roxx sports a new grille design with six slots, a departure from the traditional seven-slot design of the 3-door Thar. This, along with the double-stacked headlamps, gives the Roxx a distinctive front look. The SUV also features an LED projector setup with C-shaped DRLs, enhancing both aesthetics and visibility.

Interior Design

Inside, the Thar Roxx is equipped with dual 10.25-inch displays that serve as the infotainment and instrument clusters. A panoramic sunroof adds a touch of luxury, flooding the cabin with natural light. Other features include a 360-degree camera, LED lighting all around, diamond-cut alloy wheels, and ADAS Level 2, ensuring a blend of comfort, convenience, and safety.

Performance and Powertrains

The Thar Roxx offers a choice of three engines: a 1.5-litre entry-level diesel, a 2.2-litre diesel, and a 2.0-litre petrol unit. Both manual and automatic gearbox options are available, catering to diverse driving preferences. The SUV also comes with both rear-wheel-drive and 4WD setups, similar to the current Thar 3-door, ensuring it remains capable in various driving conditions.

Advanced Features

Advanced features in the Thar Roxx include a 360-degree camera, which aids in maneuvering and parking, and ADAS Level 2, which provides enhanced safety and driver assistance. The LED lighting and diamond-cut alloy wheels add to the vehicle’s premium feel, ensuring it stands out on the road.

Rival Comparison

The Thar Roxx is set to directly rival the Force Gurkha 5-door. Positioned above the Scorpio-N in Mahindra’s lineup, it offers a higher level of sophistication and performance. This strategic positioning helps Mahindra target customers looking for a premium SUV experience without compromising on the ruggedness associated with the Thar brand.

Technology Integration

The Thar Roxx is packed with technology, from its state-of-the-art infotainment system to advanced driver assistance features. The dual 10.25-inch displays provide seamless connectivity and entertainment options, while features like the 360-degree camera and ADAS Level 2 enhance driving safety and convenience.

Comfort and Convenience

The interior of the Thar Roxx is designed for maximum comfort. Ergonomically designed seats, advanced climate control, and ample storage solutions ensure a comfortable journey, whether you’re on a long drive or a short city trip. The spacious cabin and high-quality materials used in the interior add to the overall premium feel.

Safety Features

Safety is paramount in the Thar Roxx, which comes equipped with multiple airbags, ABS with EBD, and a reinforced body structure. These features, combined with the advanced driver assistance systems, ensure that the Thar Roxx meets the highest safety standards, providing peace of mind to its occupants.

Pricing and Availability

While the exact pricing details are yet to be revealed, the Thar Roxx is expected to be competitively priced around Rs 15 lakh (ex-showroom). Production has already commenced, and unofficial bookings have started at the dealer level. The official launch on August 15 will provide more details about availability and final pricing.

Launch Event

The Thar Roxx will be officially launched on August 15, coinciding with India’s Independence Day. The launch event is expected to be a grand affair, highlighting the key features and capabilities of the Thar Roxx. It will mark a significant milestone in Mahindra’s journey, reinforcing its position as a leader in the SUV market.

Conclusion

The Mahindra Thar Roxx is set to redefine the premium SUV segment. With its blend of advanced features, robust performance, and luxurious interior, it promises to be a game-changer. As Mahindra unveils this new icon, the Thar Roxx is poised to make a significant impact, embodying the spirit of adventure and luxury.

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