JSW MG Motor India has officially launched the MG Windsor, marking a significant addition to India’s electric vehicle (EV) market. Priced starting at INR 13,49,800 (Ex-Showroom), the Windsor combines sedan comfort with the expanse of an SUV, offering a luxurious driving experience. This CUV (Crossover Utility Vehicle) is packed with cutting-edge technology and segment-first features, tailored to provide a business-class experience to Indian customers.
MG Windsor: A New Era in EVs
The MG Windsor is designed for those who seek innovation, sustainability, and comfort. With its futuristic aerodynamic design and opulent interiors, the Windsor sets new standards in luxury EVs. Some standout features include:
- Lifetime battery warranty for the first owner
- 332 km ARAI-certified range on a single charge
- Assured 60% buyback after three years or 45,000 km
- One-year free charging at public stations through the eHUB by MG app
The MG Windsor is available in four distinct color options:
- Starburst Black
- Pearl White
- Clay Beige
- Turquoise Green
Pricing and Variants of MG Windsor
MG has made the Windsor accessible across three trim levels, ensuring a broad appeal to different customer segments. The ex-showroom prices are as follows:
| Variant | Price (INR) |
|---|---|
| Excite | 13,49,800 |
| Exclusive | 14,49,800 |
| Essence | 15,49,800 |
Luxurious Interiors and Futuristic Design
The MG Windsor boasts a design language that transcends traditional segment expectations. Its AeroGlide design reflects futuristic aesthetics, while the Infinity View Glass Roof and Aero Lounge seats deliver an opulent, business-class experience. The lounge seats can recline up to 135°, enhancing passenger comfort during long journeys.
For entertainment and connectivity, the Windsor comes equipped with a 15.6-inch GRANDVIEW Touch Display at the center of the dashboard, enabling seamless interaction with the vehicle’s infotainment system.
MG Windsor Performance: Power Meets Efficiency
Under the hood, the Windsor is powered by a 38 kWh Li-ion battery with IP67 certification, ensuring durability and performance. The electric motor generates 100kW (136ps) of power and 200Nm of torque, providing a smooth yet exhilarating driving experience.
The Windsor offers four distinct driving modes to cater to varying preferences:
- Eco+
- Eco
- Normal
- Sport
Each mode optimizes the vehicle’s performance, with a maximum range of 332 km on a single charge under ARAI certification.
Advanced Safety and Connectivity Features
Safety is paramount in the Windsor, with an array of features ensuring peace of mind for drivers and passengers. Key safety features include:
- Advanced Driver Assistance Systems (ADAS)
- Electronic Stability Control (ESC)
- Anti-lock Braking System (ABS)
- Multiple airbags
- Hill-start assist and hill-descent control
In terms of connectivity, the MG Windsor is powered by XOS 14.5, MG’s in-house developed software platform, running on Android 14. The software is packed with smart connectivity features, including AI-powered voice control, remote vehicle access, and seamless smartphone integration.
Battery Warranty and Charging Infrastructure
A major highlight of the MG Windsor is the lifetime warranty on its battery for the first owner, a first-of-its-kind offering in India’s EV market. This assures customers that their investment is protected for the long term. Additionally, the Windsor includes one-year free public charging through the eHUB by MG app, making it even more attractive for eco-conscious buyers.
A Vision for the Future: MG’s Commitment to Innovation
JSW MG Motor India continues its commitment to innovation, sustainability, and customer satisfaction with the launch of the Windsor. This CUV is not just a vehicle; it represents a lifestyle shift towards cleaner, greener transportation in India. Speaking on the occasion, Satinder Singh Bajwa, Chief Commercial Officer of JSW MG Motor India, said, “The MG Windsor will enable customers to upgrade to an EV lifestyle through its attractive packaging and pricing. We are confident that this will incentivize more potential customers to adopt electric vehicles, powering the transition to a greener future.”
A Joint Venture Focused on Innovation
The MG Windsor is the latest product from JSW MG Motor India Pvt. Ltd., a joint venture between SAIC Motor and the JSW Group. Since its establishment in 2023, this venture has focused on building a smart and sustainable automotive ecosystem in India, with an emphasis on CASE (Connected, Autonomous, Shared, and Electric) mobility.
The venture aims to not only deliver world-class technology and manufacturing capabilities but also to generate significant employment opportunities through localization. MG has a state-of-the-art manufacturing facility in Halol, Gujarat, with a capacity of over 100,000 vehicles per year and more than 6,000 employees. This facility plays a pivotal role in driving the brand’s vision of electric mobility in India.
Conclusion
The MG Windsor is set to redefine the Indian EV market, offering customers a luxury CUV that combines sustainability, innovation, and comfort. With its competitive pricing, advanced features, and focus on customer satisfaction, the Windsor is poised to become a top choice for those looking to make the shift to electric vehicles.
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